Giovanni Beltran Presents Primitive Hut

At VersaceVersaceVersace Giovanni Beltran presents the group show Primitive Hut, curated by Jonathan Gonzalez. The exhibition explores material primacy through the work of 7 international designers. The pieces, both new and existing, have been chosen for their willingness to allow material to dictate both formal and functional outcomes, while building upon and reacting against a history of teaching, learning and making in design. Presented together, the body of work is aware of its position within contemporary design, it’s larger market and more abstractly notions of luxury and potency. The control of each designer over their chosen material allows for a new reading of “objects”, one in which the most basic starting points end in a less than primitive merging of beauty and function. Design as a new necessity affords those that are making to challenge given signs and reassess value through a heightened control of aesthetics outside trend. The work presented here establishes its own bar.

Installation view Giovanni Beltran

Each of the seven designers in the show has worked with a specific material:

Aluminum – Deon Rubi

Carbon Fiber – Jonathan Muecke

Red Metals – Gabrielle Baez

Rope – Brian Booth

Steel – Jonathan Nesci

Stone – Jessica Martin

Wood – Lex Pott

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